Organic search traffic is a major source of revenue for online businesses. A well-designed SEO campaign can result in significant sales in a relatively short period of time.
However, it can be hard to measure how effective an SEO strategy is. That’s where analytics tools come in.
Analytics tools help you understand your audience’s search habits and what they want. They also give you a better idea of what types of content you should create to keep your traffic engaged.
You can find a lot of free analytics tools online that are useful for SEO. These tools provide a range of useful data for your site, including traffic volume, keywords, referrals, and conversion rates. You can also customize your reports according to different filters such as timeframe, channel groups, and device type.
For example, Google Analytics’s traffic report offers a variety of filtering options to display your data in a more meaningful way. You can alter the report’s interval and date scope, save or export it, and sort your data using specified analytics modules.
The analytics tool provides comprehensive reporting on website performance and enables you to identify specific problems that need to be addressed. It includes a crawler function that detects and resolves technical SEO errors. It also lets you analyze your page speed and response times.
It also helps you track your referrers, including the websites and pages that send your traffic. This can be a great way to improve your referrals and boost your overall ROI.
SERP analysis tools
The search engine results page is an important part of the SEO process. With so many search engines on the market, it’s crucial to understand how they work and what elements you should focus on to increase your SEO traffic.
In order to do this, you’ll need to conduct SERP analysis. This will give you a sense of how the top-ranking websites for a certain keyword perform and what strategies they use to rank at the top.
There are a few tools you can use to perform this analysis. Some of them are free and others are paid.
One of the most useful SERP analysis tools is Semrush. It offers several SERP tracking tools to help you track your ranking positions on Google and get a better view of your competitors’ keywords, domains, and backlinks.
It also includes a search intent analysis, which helps you understand what people are searching for on the search engine. This will allow you to understand what keywords are bringing in the most traffic, which ones can help you convert visitors into customers, and which ones aren’t relevant to your business.
Another helpful tool is Mangools’ SERPChecker, which gives you a wealth of information about your SEO competitors on one screen. You can view data in tabular or snapshot mode and customize which metrics are displayed. The group seo tools also give you an impact score on a scale of 1-5 to help you identify the SERP features that will affect your organic rankings.
SEO website Magento extensions
If you want to drive more traffic to your store, you need to optimise the SEO of your website. This helps to improve your rankings in the search engines and also increases the amount of organic traffic to your website.
A quality SEO extension will make it easier for you to do this. Some of them even have a built-in page analyser that can identify the issues on your page and provide you with a checklist to fix it.
These extensions will help to optimize your Magento site so that you can have a better chance of getting rich snippets in the SERPs. This is a great way to draw attention from potential customers and boost your sales.
One of the best features of these extensions is that they automatically create an XML sitemap and submit it to Google. This makes it much easier for Google to index your entire website, ensuring that it can find all of the pages on your site.
Another feature that is useful for SEO is that some of these extensions will allow you to control the navigation links on your web pages. This is important for eCommerce stores because it helps search engine crawlers understand the most important pages of your site.